The Find thirty^® campaign was initially launched in Western Australia in 2002 with the aim of increasing the number of West Australians who are sufficiently active for good health. Due to the high level of success of the campaign, Find thirty^® has been extended to Tasmania.

In Tasmania the Premier's Physical Activity Council is managing the Find thirty^® campaign on behalf of the Department of Health and Human Services. The campaign is planned to run from January 2008 to January 2010. The aim and objectives of the Tasmanian campaign will remain consistent with the original Western Australian campaign within the Tasmanian context, which is to increase the number of Tasmanians who are sufficiently active for good health.

The primary target audience is Tasmanians aged 18 years and over who are inactive or insufficiently active for good health.

The secondary target audience is health professionals, including general practitioners.

Campaign elements

Television is the major advertising medium used to deliver the campaign message. The media strategy for phase one of the campaign will feature two Community Service Announcements (CSAs) that provide simple suggestions on how to incorporate thirty minutes of moderate-intensity physical activity throughout the day.

The media schedule for 2008 will feature the 'Walking the Dog' and 'Gardening' television CSAs.

The campaign will be launched by Minister Michelle O'Byrne MHA and Premier's Physical Activity Council member and CEO of the Heart Foundation Ian Gordon 31 January 2008.

Supporting strategies for phase one of the campaign will include:

• General Practitioner strategy
• health and other professionals strategy
• regional strategy.

Each of these strategies will be supported with a range of publications and other resources, including the 'Find thirty. It's not a big exercise^®' website.